Brand : Serenader - (ca 1935-1946)
Distributed by B & J

Guitars shown below were made by Harmony and sold under the Serenader brand. It doesn't mean that all Serenader guitars were made by Harmony.

Serenader was a brand from the B&J New York distributors. Buegeleisen and Jacobson started around 1897 in New York city (in a building located on 17th street, in 1913 they moved to a larger building on University Place). B&J imported instruments from overseas, some "España" branded classical guitars were made by Hagström. Be careful when identifying : Kay also made some Serenader guitars for B&J.

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